FAL IP Co-branding or brand partnerships occur when two or more organisations decide to team up and work together. On many occasions this can have the potential of increasing the brand equity of the partners, but on the other hand, it can also be a challenging task when the interests, cultures and core objectives behind different brands … Read more
Currently between 50-60% of the value of a fashion business belongs to its brand, making brands the single most valuable intangible asset of the sector. In order to maximise such value, fashion businesses should create unique images and define clear brand strategies. Brands are as important for the fashion section as they are for the consumer, … Read more
For the first time in its history, Apple has been rated as the world’s most valuable brand, followed by Google. Meanwhile Coca Cola, a company who has been in the lead for many years, has fallen to third place. Apple was only rated 36th when Interbrand[1] prepared its first brand ratings in 2000. However, global successes … Read more
Apple and Amazon have recently ended their trade mark stoush (or ‘App Store’ war) over Apple’s claim for exclusive rights to use ‘App Store’ for computer software applications. A valuable reminder for trade mark owners is that if you are forging a new market, be careful to ensure that the brand you consider as ‘fresh’ … Read more
A trade mark is something that identifies your brand and distinguishes it from others. It also helps you build a reputation and brand identity with customers. If you are planning on creating a memorable and distinctive App, extending your existing brand or making money from your App then, YES, you should definitely consider registering a trade … Read more
Despite the breadth of Australia’s laws protecting intellectual property, there is a major fall short in affording substantial intellectual property rights to cultural groups, communities, traditional/indigenous owners, or manifestations of intellectual property that do not fit within the specified categories. The issue What about painting in dots and spots? What about the bold colours of … Read more
