Over the past few years, the term ‘fluid trade marks’ has been appearing more and more in relation to business on the internet and in the commercial space generally. Assumptions have been made as to what ‘fluid’ means and the implications associated with this type of trade mark. In a nutshell, as the name suggests, … Read more
Apple and Amazon have recently ended their trade mark stoush (or ‘App Store’ war) over Apple’s claim for exclusive rights to use ‘App Store’ for computer software applications. A valuable reminder for trade mark owners is that if you are forging a new market, be careful to ensure that the brand you consider as ‘fresh’ … Read more
A trade mark is something that identifies your brand and distinguishes it from others. It also helps you build a reputation and brand identity with customers. If you are planning on creating a memorable and distinctive App, extending your existing brand or making money from your App then, YES, you should definitely consider registering a trade … Read more
While most companies know that they need to register their company name, not all company, business name or domain name – owners are aware that the best protection of their rights is through a trade mark registration. Company names, business names and domain names do not give proprietary rights as such, although they do provide … Read more
What is a trade mark? A trade mark is a sign used to distinguish the goods or services of one manufacturer or seller from those not produced by that manufacturer or seller. The application of a trade mark to goods or services adds to their value. A trade mark can be in the form of … Read more
